On March 4, 1861, Abraham Lincoln became our 16th President. He served our country until his untimely passing in April of 1865. 110 years later (April Fool’s day, 1975), “Honest” John Lincoln opened the Milwaukee office of Boelter + Lincoln. The now-retired John is, indeed, a distant relative of old Abe and we embrace that heritage with our down-to-earth personality.

Today, Boelter + Lincoln is a women-owned, independent agency with four shareholders. Jill Brzeski, a 20-year agency veteran, serves as president and chief executive officer. Boelter + Lincoln currently has annual billings exceeding $22 million.

We will employ truth, passion and insight to advance your brand. Beyond awareness. Beyond crave. We will be heroes*

In a time of marketplace uncertainty and media outlet overload, we will defend you and your brand against consumer apathy and catapult sales to new heights. At B+L, we consider ourselves an extension of your business – a true partner. When we say “Heroes,” it means we’re big fans of you and your business.

It means employing champions that will do the heavy lifting, the objective thinking and the expert development of your brand. And it doesn’t just mean that we’ll be here for you late on a Friday or early on a Sunday, it means doing whatever it takes to reach our goals.

Honest.

* Truth
It’s not about what compels you. Or what compels us. It’s what
compels your customers. What matters to them is the truth we seek.

* Passion
Passion fuels inspiration. Inspiration reciprocates. It’s a process
that drives us to ideas that leave others wondering how we got there.
Consumers feel its effects.

* Insight
Demographics can be as thin as the paper they’re printed on.
The real juicy stuff comes from personal experiences well below
the surface. It’s the first domino.

And on top of all of this, we’ve developed some expert services that only B+L offers: