MILWAUKEE (August 30, 2011) – Boelter + Lincoln Marketing Communications has promoted Garth Cramer to associate creative director. He was previously a senior copywriter and producer at the agency.
As associate creative director, Cramer will be responsible for generating and inspiring creativity and innovative thinking among B + L employees and developing and overseeing production of creative concepts for clients.
Cramer is heavily involved in a variety of agency accounts, including the Wisconsin Dells Visitor & Convention Bureau, North Shore Bank, Ministry Healthcare and Lakefront Brewery.
Boelter + Lincoln is a full-service marketing communications firm with more than 30 years of award-winning experience.
MILWAUKEE – Boelter + Lincoln has been hired by Rite-Hite to provide public relations and social media services.
“We’re very excited to work with Rite-Hite,” said Boelter + Lincoln President Jill Brzeski. “They are an industry leader with international distribution, great new products in the pipeline and a tremendous potential for growth.”
Comprised of seven separate corporations, Rite-Hite was founded in 1965 by Arthur K. White, father of Rite-Hite’s current owner and chairman, Michael White. Rite-Hite is a world leader in the manufacture and sale of loading dock equipment, industrial doors, safety barriers and high-volume, low-speed (HVLS) industrial fans – all designed to improve safety, productivity, and energy consumption. Rite-Hite’s brand portfolio includes Frommelt and Zoneworks, as well as Rite-Hite Fans, Rite-Hite Doors and Rite-Hite Products, among others. The company’s continuing emphasis on research and development has led to the ongoing creation of new products that have pioneered their respective industry segments.
Boelter + Lincoln is a full-service marketing communications firm with more than 30 years of award-winning experience.
Milwaukee, WI. – ArtWorks for Milwaukee, Inc., a nonprofit organization that prepares underserved teens to enter Milwaukee’s workforce by utilizing the arts as a method to teach employability skills, will host its third annual “Art in the Neighborhood” Gallery Night Event on Friday, January 21st, 2011, from 5:00 – 8:00 pm. The free event is open to the public and will be held at ArtWorks’ studio/offices, located at 706 South 5th Street, Milwaukee. Light refreshments will be served and a selection of artwork will be available for auction and sale. All proceeds will support current and future programming and operations that benefit Milwaukee County teens. ArtWorks’ youth Apprentice Artists will be present at the event to discuss and promote their artwork with the public, as they personally represent “Art in the Neighborhood”.
“This is a great opportunity to give back to our community and help teens that truly need our training,” said Board President, Vanessa LaCoste. “ArtWorks selects youth that are having significant trouble in school, may have a disability, and are lacking a mentor, and provides an opportunity to help them be successful in the real world of work through our paid art apprentice programs. Our unveiling event will celebrate the hard work our apprentices have accomplished.”
The “Art in the Neighborhood” Event will unveil and auction the work of the Apprentice Artists in the following fall 2010 programs:
- • The Positive Influence Project
Under the guidance of Lead Artist Kasia Drake-Hames, the “Positive Influence Project” gives accolades to Milwaukee residents who make a difference in our communities. Apprentices had to identify a “person of positive influence” from their neighborhood and approach that person about being the subject of their mixed media portrait.
- • “Safe Place Mural”
Lead Artist Katie Van Velzer worked with a team of apprentices to create powerful anti-gun/gang/drug messages through stunning arrays of color and mixed media. This project was accomplished in support of Safe & Sound, Inc. and their Crime Strategy Initiatives that leverage youth-led interventions designed to positively influence other youth in our communities.
ArtWorks provides paid artist apprentice positions for teens with significant employability barriers to develop crucial soft job skills that empower creativity and confidence, broaden their perspectives and prepare them to enter the workforce. ArtWorks helps Milwaukee youth that need it most. “To date, ArtWorks has offered over 55 successful and diverse arts-based projects, and has hired and trained over 300 apprentices,” said executive director Meghan Koven. “Since 2007, 100% of responding former apprentices have stayed in high school, and 51% went on to later secure a job. ArtWorks’ core commitment is to help Milwaukee youth become productive contributors to our city, no matter what type of career they wish to pursue.”
ArtWorks for Milwaukee, Inc. is a local 501(c)3 non-profit that utilizes the arts to train employability skills to Milwaukee teens who need it most. Our paid youth apprenticeships promote teamwork, tolerance for diversity, project management, and prepare young people to successfully enter the workforce in any industry. For more information on ArtWorks for Milwaukee and future programs, please visit:www.artworksformilwaukee.org. To see photos of our Apprentices in action, please visit our Flickr account: http://www.flickr.com/photos/artworksformilwaukee .
FOR IMMEDIATE RELEASE
For more information contact:
Meghan Koven
(414)708-9996
director@artworksformilwaukee.org
or
Andy Larsen
(414)271-0101 Ext. 119
alarsen@boelterlincoln.com
MILWAUKEE (December 3, 2010) – Boelter + Lincoln Marketing Communications (B+L) recently added Pete Piotrowski as account coordinator and Mildred E. King as assistant web designer.
Piotrowski came to B+L after working at the Milwaukee Wave, where he cultivated team sponsors. As account coordinator for B+L, he will be working on a number of projects and initiatives for Chula Vista Resort, Ministry Health Care, Mueller Sports Medicine, Strattec Security Corporation and the Wisconsin Dells Visitor & Convention Bureau. He graduated from the University of Wisconsin-Milwaukee with a B.B.A. in Marketing in 2010, and now resides in New Berlin.
King came to B+L after working for SS Industrial Cable Corporation in Port Washington, where she designed websites, logos, and stationery. As assistant web designer, King will be responsible for creating visual designs and concepts for web-based products for a number of accounts including Strattec, WEAC, Ministry Health Care, Mueller Sports Medicine, North Shore Bank and the Wisconsin Dells Visitor & Convention Bureau. She graduated from Penn State in 2009 with a B.A. in Integrative Art, and currently resides in Port Washington.
MILWAUKEE (September 1, 2010) – Boelter + Lincoln Marketing Communications (B+L) recently added Stasha Korthour as account executive and Elizabeth Taft as project manager.
Korthour came to B+L after working for Hiebing in Madison, Wisconsin, where her clients included Kwik Trip, Schneider National and the Boys & Girls Club of Dane County. As account executive at B+L, Korthour will be responsible for a number of projects and initiatives for the agency’s Ministry Health Care account. She graduated from the University of Wisconsin with a degree in journalism and mass communication and communication arts. Originally from Minnesota, Korthour now resides in Wauwatosa.
Taft was previously a client of B+L, working with the agency on multiple projects for the Huntington’s Disease Society of America – Great Lakes Region. As B+L’s project manager, she’ll facilitate project management internally and externally. Taft graduated from Ripon College with a degree in communication, and currently resides in Franklin.
Agency is Recognized for Work in Media Relations and Social Media
MILWAUKEE (May 27, 2010) – Boelter + Lincoln received two Awards of Excellence at the 2010 Southeast Wisconsin Public Relations Society of America (PRSA) Paragon Awards. Of nearly 100 entries, only 20 received the “Award of Excellence” designation.
The first award came in the category of “Tactics: Media Relations” for the agency’s creation of the “Wisconsin Gangster Tour,” an online video, map and feature article about the gangster hideouts around the state, including locations used in the movie Public Enemies with Johnny Depp. Working on behalf of the Wisconsin Department of Tourism, B+L’s media relations and web content campaign garnered coverage in newspapers across the country, including the New York Times, Chicago Tribune and Dallas Morning News, as well as on AP, Yahoo, Google and MSN. The agency’s media outreach resulted in $5 million worth of exposure, with more than 100 news stories and over 24,000 visits to the department of tourism’s website. In addition, numerous gangster-related tourist sites reported a significant increase in visitors.
The agency won again in the category of “Tactics: Social Media, One-time special event” for launching Lakefront Brewery’s Wheat Monkey Ale. B+L employed a wide-ranging social media program to raise awareness for the Wheat Monkey Ale launch parties. Elements of the program included a Twitter and Facebook account operated by “the Wheat Monkey,” viral video, social media release, guerilla marketing, special tasting events and media relations. The campaign helped make Wheat Monkey Ale the brewery’s best-selling beer at all of Milwaukee’s 2009 summer festivals and the company’s second best-selling brand overall.
MILWAUKEE (May 21, 2010) – The Milwaukee Department of Public Works recently secured Boelter + Lincoln to provide strategic planning for its new Public Works Support for Business program. In addition to developing the program plan, the agency also developed tactical elements of the program, including a website, presentation and collateral materials and the “Milwaukee Construction Survival Handbook.”
“Street construction and other infrastructure improvements are critical to Milwaukee’s commercial districts in the long-term,” said Boelter + Lincoln President Jill Brzeski. “We feel privileged to be involved with a program that helps support them during the short-term construction period.”
Boelter + Lincoln executives researched similar initiatives in states and cities nationwide while developing the program, adopting and/or modifying several common best practices to meet the City of Milwaukee’s specific needs. The program was also based in part on a pilot program implemented by Milwaukee DPW during 2009.
The Department of Public Works has the greatest impact of any city department on daily life in Milwaukee. It is responsible for the design, maintenance, and operation of streets, sidewalks, alleys, bridges, sewers, water mains, underground conduit, telecommunications services, traffic signals, and street lighting for more than 95 square miles; 221 city buildings, a fleet of over 1,500 vehicles, 476 acres of boulevards and green space, and 200,000 street trees.
MILWAUKEE (Feb. 22, 2010) – Ministry Health Care has named Boelter + Lincoln its lead agency for marketing.
“Boelter + Lincoln is a great fit for us,” said Dennis Kepchar, Ministry Health Care’s vice president for marketing, public relations, and communications. “They have extensive experience marketing to our demographic targets and in our key markets and the creative approach they proposed was very much in sync with our patient-oriented positioning.”
Boelter + Lincoln will assist Ministry in a variety of communications disciplines, including advertising, public relations and social media. Consumers in central and northern Wisconsin will start to see the new print, broadcast and online advertisements in May.
Ministry Health Care is a mission-driven, integrated health care system of clinics and hospitals, primary and specialty care physicians, home care and related services across Wisconsin and into Minnesota. As a Catholic organization, its mission is to use its core values of presence, service, vision and justice to create a patient-centered experience. Additional information on Ministry Health Care can be found at http://ministryhealth.org.
Boelter + Lincoln is a full-service marketing communications firm with more than 30 years of award-winning experience.
MILWAUKEE (Jan. 29, 2010) – Boelter + Lincoln has been hired by Mueller Sports Medicine, Inc. to provide public relations, social media and Web/online marketing services.
“We’re very excited to work with Mueller Sports Medicine,” said Boelter + Lincoln President Jill Brzeski. “They are an industry leader with international distribution, great new products in the pipeline and a tremendous potential for growth.”
Founded in 1961 by Curt Mueller, Mueller Sports Medicine, Inc. is a family-owned and operated international sports medicine company offering a complete line of patented braces, supports, and tapes and taping supplies. The company continues to introduce new and innovative products around the world. Mueller Sports Medicine’s product lines include Quench®gum, SportCare® retail products, Mueller Green supports and braces and H1N1-fighting Whizzer® cleaner and disinfectant.
Boelter + Lincoln is a full-service marketing communications firm with more than 30 years of award-winning experience in the industry.
