Agency is Recognized for Work in Media Relations and Social Media

MILWAUKEE (May 27, 2010) – Boelter + Lincoln received two Awards of Excellence at the 2010 Southeast Wisconsin Public Relations Society of America (PRSA) Paragon Awards. Of nearly 100 entries, only 20 received the “Award of Excellence” designation.

The first award came in the category of “Tactics: Media Relations” for the agency’s creation of the “Wisconsin Gangster Tour,” an online video, map and feature article about the gangster hideouts around the state, including locations used in the movie Public Enemies with Johnny Depp. Working on behalf of the Wisconsin Department of Tourism, B+L’s media relations and web content campaign garnered coverage in newspapers across the country, including the New York Times, Chicago Tribune and Dallas Morning News, as well as on AP, Yahoo, Google and MSN. The agency’s media outreach resulted in $5 million worth of exposure, with more than 100 news stories and over 24,000 visits to the department of tourism’s website. In addition, numerous gangster-related tourist sites reported a significant increase in visitors.

The agency won again in the category of “Tactics: Social Media, One-time special event” for launching Lakefront Brewery’s Wheat Monkey Ale. B+L employed a wide-ranging social media program to raise awareness for the Wheat Monkey Ale launch parties. Elements of the program included a Twitter and Facebook account operated by “the Wheat Monkey,” viral video, social media release, guerilla marketing, special tasting events and media relations. The campaign helped make Wheat Monkey Ale the brewery’s best-selling beer at all of Milwaukee’s 2009 summer festivals and the company’s second best-selling brand overall.

MILWAUKEE (May 21, 2010) – The Milwaukee Department of Public Works recently secured Boelter + Lincoln to provide strategic planning for its new Public Works Support for Business program. In addition to developing the program plan, the agency also developed tactical elements of the program, including a website, presentation and collateral materials and the “Milwaukee Construction Survival Handbook.”

“Street construction and other infrastructure improvements are critical to Milwaukee’s commercial districts in the long-term,” said Boelter + Lincoln President Jill Brzeski. “We feel privileged to be involved with a program that helps support them during the short-term construction period.”

Boelter + Lincoln executives researched similar initiatives in states and cities nationwide while developing the program, adopting and/or modifying several common best practices to meet the City of Milwaukee’s specific needs. The program was also based in part on a pilot program implemented by Milwaukee DPW during 2009.

The Department of Public Works has the greatest impact of any city department on daily life in Milwaukee. It is responsible for the design, maintenance, and operation of streets, sidewalks, alleys, bridges, sewers, water mains, underground conduit, telecommunications services, traffic signals, and street lighting for more than 95 square miles; 221 city buildings, a fleet of over 1,500 vehicles, 476 acres of boulevards and green space, and 200,000 street trees.

MILWAUKEE (Feb. 22, 2010) – Ministry Health Care has named Boelter + Lincoln its lead agency for marketing.

“Boelter + Lincoln is a great fit for us,” said Dennis Kepchar, Ministry Health Care’s vice president for marketing, public relations, and communications. “They have extensive experience marketing to our demographic targets and in our key markets and the creative approach they proposed was very much in sync with our patient-oriented positioning.”

Boelter + Lincoln will assist Ministry in a variety of communications disciplines, including advertising, public relations and social media. Consumers in central and northern Wisconsin will start to see the new print, broadcast and online advertisements in May.

Ministry Health Care is a mission-driven, integrated health care system of clinics and hospitals, primary and specialty care physicians, home care and related services across Wisconsin and into Minnesota. As a Catholic organization, its mission is to use its core values of presence, service, vision and justice to create a patient-centered experience. Additional information on Ministry Health Care can be found at http://ministryhealth.org.

Boelter + Lincoln is a full-service marketing communications firm with more than 30 years of award-winning experience.

MILWAUKEE (Jan. 29, 2010) – Boelter + Lincoln has been hired by Mueller Sports Medicine, Inc. to provide public relations, social media and Web/online marketing services.

“We’re very excited to work with Mueller Sports Medicine,” said Boelter + Lincoln President Jill Brzeski. “They are an industry leader with international distribution, great new products in the pipeline and a tremendous potential for growth.”

Founded in 1961 by Curt Mueller, Mueller Sports Medicine, Inc. is a family-owned and operated international sports medicine company offering a complete line of patented braces, supports, and tapes and taping supplies. The company continues to introduce new and innovative products around the world. Mueller Sports Medicine’s product lines include Quench®gum, SportCare® retail products, Mueller Green supports and braces and H1N1-fighting Whizzer® cleaner and disinfectant.

Boelter + Lincoln is a full-service marketing communications firm with more than 30 years of award-winning experience in the industry.