The advent of the Internet caused dramatic shifts to the paradigms of marketing communications. With the emergence of social media, those paradigms have shifted even more. According to Nielson, nearly 70 percent of all Internet users now engage in at least one social network, and social networking has become more popular than e-mail. Clearly, social media is not something that can be ignored.

B+L has the experience and knowledge to successfully develop and implement social media strategies, integrate them into your marketing plan, develop internal social media policies and conduct training to ensure you’re getting the most out of your networks.

Our social media capabilities include:

• Strategy development and planning
• Training
• Social media policy development
• Campaign development
• Content development
• Conversation monitoring (“listening”)
• Measurement
• Web design and programming

B+L understands the fundamentally different nature of social media from most other marketing disciplines. Social media is not about pushing out messages, it’s about engaging in conversations with the right people at the right times. It’s about nuance, context and relationship building. So before you get the nearest intern to set up a Facebook page (and cross “social media” off your to-do list), let us help you think it out strategically. We will find out what’s being said about you and your competitors, determine your goals, analyze the different tools available and decide on the best approach.