WIsconsin - Life's So Good.  
Winter Campaign Summary
 

Campaign Summary

This fall will mark an evolution of the creative approach. Rather than showing traditional fall color, we turn to our Wisconsin Originals for new interpretations of those vibrant reds, oranges, yellows and browns. Whether it’s the Leinenkugel brothers savoring the flavors of fall or the BoDeans strumming warm tunes, these originals express fall color their own, unique way before we beg the question, “What does fall in Wisconsin mean to you?” Find out at TravelWisconsin.com

 Campaign Summary
 Fall Tourism Plan



Fall Interactive


Online marketing will extend our brand message and drive people to travelwisconsin.com.

  Leinenkugels Banner
  BoDeans Banner
 

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Leinenkugels Ad
Print
Download Ad (1.15mb)
 
BoDeans Ad
Print
Download Ad (728k)
 
Fall Color Report
Admail
View Email (link)
 

         
 
Fall Co-op Ad
8 Page Insert
Download Ad (8.94mb)
 
Fall Sampler
Fulfillment Piece
Download Ad (5.38mb)
 

 

       
 
Fall TV - Leinenkugels
:30 Television Spot
Watch Spot (3.26mb)
 
Fall TV - BoDeans
:30 Television Spot
Watch Spot (3.12mb)
 
BoDeans in Concert
3:03 Video
Watch Spot (18.8mb)
 
 
         
 
Travel Channel Video
3 Minute Video
Watch Spot (18.86 MB)
 
Originality Rules Video
1:22 Brand Video
Watch Spot (8.6 mb)